Microsoft to redesign Windows 8 as PC sales plummet
Six months after the release, Microsoft — which relies on Windows licences for half its profits — is getting ready to make compromises to key aspects When Microsoft boss Steve Ballmer first revealed his software for the touchscreen world in February 2012, he said he was "betting the company" on it.
There were “no compromises” made in replacing the desktop with Windows 8’s tile-based interface, Ballmer insisted.
But six months after the release, Microsoft — which relies on Windows
licences for half its profits — is getting ready to make compromises to
key aspects of the software. It comes after its leap into the tablet
computing future was described as “confusing” by new users and has been
blamed for plummeting sales of PCs, which had their sharpest drop on
record in the first three months of this year, down 14%.
The biggest expectation is that the update to Windows 8, codenamed Blue will revive the start button.
Tami Reller, promoted to head Microsoft’s Windows division after Ballmer
ejected former chief Steve Sinofsky, announced on an internal Microsoft
blog on Monday that Blue will be “an opportunity for us to respond to
the customer feedback” since the launch.
One of the bestselling apps on Windows 8 has been Stardock, which lets
the user add the start button, and ModernMix, which lets tile apps run
on the old desktop. That will have given Reller pause — with the fact
that sales of Windows PCs have shrunk for the past four quarters,
declining year—on—year by 11.4% between January—March to about 74m.
The blame for that was put squarely at Sinofsky’s door by Bob O’Donnell
of the research company IDC: “The costs associated with touch have made
PCs a less attractive alternative to dedicated tablets and other
competitive devices, he said.” At Gartner, a rival research company,
vice—president Michael Silver says Microsoft “didn’t listen to customers
who were pointing [the start button problem] out in testing. They could
have had a middle ground, but chose not to — I think Sinofsky made sure
it was pretty difficult to make major changes if he didn’t want them.”
Sinofsky and Ballmer are understood to have argued over such flexibility
— which saw the junior leave quickly.
Meawhile the traditional PC business is merging with that of tablets and
smartphones — in which Microsoft is barely visible. IDC said that while
PC sales were plunging, tablet sales in the first quarter of 2013 hit
49.2m, overtaking desktop—based PCs. Smartphones passed that mark long
ago, having outsold PCs since the end of 2010. But Microsoft’s Windows
Phone has less than 5% share worldwide, compared with 70% for Google’s
Android and 20% for Apple’s iPhone. Microsoft only has about 1% of the
tablet market, according to IDC.
This week Microsoft co—founder and chairman Bill Gates defended Windows
8: “It takes the benefits of a tablet and the benefits of a PC, and it’s
able to support both of those — so if you have [Microsoft own—brand
tablet] Surface, Surface Pro, you’ve got that portability of a tablet
but the richness of a PC in terms of the keyboard, Microsoft Office of a
PC,” he said.
Reller was also able to announce that Microsoft has now sold 100m
Windows 8 licences in the six months since it was launched, matching the
previous figure for Windows 7 at the same time in 2010. Though she
didn’t explain it, business customers are buying Windows 8 licences but
actually install the older Windows 7 — with its familiar start button.
No comments:
Post a Comment