With most blogging platforms being geared for beginners, blog design can
be as simple as
choosing from a selection of
pre-made
templates
and
uploading a logo for some users. This might work for you, but if you want to
take your efforts to the next level, then be prepared to take it up a notch.
Following are six high-level blog design tips that will help you see noticeably
better results.
1. Design with Purpose
If
your blog is to make a lasting impact, then you must think beyond looking good
with your design. You need to work with a specific purpose in mind.
- What
is the focus of your blog? Whatever it is, make sure your design is aligned
with the topic as much as possible.
- What
makes your blog special? The unique value proposition of your blog should stand
out on first glance. A combination of powerful copy and a solid design will
make sure it does.
- Who
is your audience? Finally, always remember that the look and feel of your blog
should accommodate the people who read it. If they don’t find it effective,
then something is definitely wrong.
2. Small
Details Matter
When
it comes to blogging, those small, seemingly insignificant nuances can turn out
to be huge deals that put a damper on your efforts. Details you want to pay
attention include:
-
Tags. Please don’t underestimate the power of tags. They offer tremendous SEO
value and could be the difference between a blog post that enjoys a high
visibility in the search engines, and one that is buried deep within its own
domain.
-
Search function. Most blogging platforms support internal search functionality,
yet very few bloggers take advantage of this luxury. Some visitors could come
in looking for something in particular, and by providing this feature, you can
make sure they have an easy time finding it.
-
Author attribution. Who wrote your blog post? It wasn’t really a nameless team
member known around the office as “Admin”, was it? Simply giving proper attribution
to posts can go a long way in creating bonds between your authors and your
readers.
3. Optimize
Your Images
By
now, most bloggers know all about how images can dramatically enhance the
visual appeal and value of your blog posts. However, few are actually using
images to their full potential. When you upload photos, you can take the time
to optimize them by entering keywords in the description and available text
fields, or just insert them into your posts. I vote for optimization because it
makes your images search-friendly. You can make them more powerful altogether
by adding compelling captions that draw attention to your content.
4. Adopt the
Grid Approach
The
grid system has been used in print media for years. It is currently one of the
hottest trends in web design. The system uses a combination of rows and columns
to create unique layouts that accommodate content-rich sites. A grid can
provide a solid foundation that makes your blog much more flexible and easier
to build on in the future. And due to the organizational component, a grid
system can also greatly improve the navigation experience for visitors.
5. Be
Careful with Fonts
Fonts
are normally an afterthought, but they can be very helpful if you know how to
use them. While there are tons of options out there, it is generally best to
keep it simple with fonts. What you think is creative could be turning people
off or causing an unwanted distraction. Think basic fonts like Arial, Georgia,
Times New Roman, and Verdana. Stay simple in terms of font style, keep the
number you use to a minimum, and you’ll be in good shape.
6. Learn to
Love White Space
One of
the biggest mistakes bloggers make is attempting to cover almost every inch of
their template with content. They have widgets on one side, a huge blog roll on
the other, and an extensive tag cloud at the bottom of their post. There is
nothing wrong with utilizing your available space, but white space can be an
attribute. Use it right, and it will highlight your calls to action and other
aspects you want people to notice.
Content
is indeed king, but since your blog design supports it, it is equally important
to your success. Design is so vital, that it pays to revisit it every once and
a while to determine if tweaks need to be made. No matter the situation, with
everything in place, these tips are sure to help you see significant
improvements.